Consumer marketing news - iPad, tablets, Magazines, iMonitor | McPheters & Company

News & Views

iMonitor™ to Release Trends & Best Practices in Newspaper Apps

Press Release
January 19, 2012

Build A Better App

Ad Age MediaWorks Viewpoint
January 13, 2012

iMonitor™ List of Best European Magazine & Newspaper Apps

Press Release
December 20, 2011

The State of the App

Press Release
November 18, 2011

iMonitor™ Releases List of Top 10 Best Newspaper Apps

Press Release
October 17, 2011

Only the Best Apps Can Be iMonitor™ Certified!

Press Release
September 15, 2011

iMonitor™ Adds Trending Capabilities and Expanded Pricing & Platform Reports

Press Release
May 9, 2011

iMonitor™ Releases List of Best Publication Apps

Press Release
April 5, 2011

Virgin Territory

December 1, 2010

Just Enough, Not Too Much…

November 19, 2010

But Does It Work?

November 4, 2010

iMonitor™ Releases List of 10 Best Publication Apps

News
November 3, 2010

iMonitor™ Signs Up Universal McCann As Service Expands

Press Release
September 30, 2010

MediaVest Signs Charter For iMonitor: Tracks iAds, App-Based Publications

MediaPost
July 12, 2010

McPheters & Company Tracks iPad Apps & Migration for Print Media

News
June 7, 2010

Context Is Key Factor in Internet Ad Effectiveness

Press Release
June 16, 2009

TV and Magazine Ads More Effective Than Ads on Internet

Press Release
April 1, 2009

An Open Letter to Publishers: New Circumstances Demand New Business Models

Ad Age MediaWorks Viewpoint
October 28, 2008

Reading in Public Places

Press Release
August 11, 2008

McPheters & Company Announces Results of AudienceLab™ Study of Public Place Distribution

Press Release
December 20, 2007

Younger Adults Read More Magazines

Press Release
May 16, 2007

THE WEEK ANNOUNCES ‘TOTAL TRANSPARENCY’ RESEARCH INITIATIVE

Press Release
January 1, 2007

A Rose By Any Other Name…

Mediaweek
October 8, 2006

Documenting the Magazine Value Proposition

News
September 15, 2005

This Magic Moment… Major Challenge #3: Embrace Change

Press Release
July 13, 2005

The Economics of Publishing:Public Place Copies May Represent the Best Value for Advertisers

Point of View
March 8, 2004

Magazines & the Two-Metric System

Point of View
March 8, 2004

Forget Average Price Paid – Does the Advertising Work?

Point of View
February 8, 2004

It’s Time to Change the Way We Approach Circulation!

Point of View
February 8, 2004

Public Place Distribution Fuels Increased Magazine Audiences; Advertisers Benefit

Point of View
January 8, 2004