McPheters & Company works with media owners, ad agencies and advertisers to enhance and document the advertising value of media brands across multiple platforms.  By focusing on the underlying value proposition, we benefit both advertisers – for whom the media become more effective – and the media owners, whose brands become more attractive to advertisers and, as a result, more profitable.  Much of our work is in the area of accountability measures related to audience, circulation and advertising effectiveness.  Founded in 1997, McPheters & Company counts among its client base almost every major publishing company and many of the largest advertising agencies.