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	<title>McPheters &#38; Company</title>
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		<title>iMonitor Releases List of Best Consumer Publication &amp; News-Related Apps for iPad</title>
		<link>http://mcpheters.com/2012/11/26/imonitor-releases-list-of-best-consumer-publication-news-related-apps-for-ipad/</link>
		<comments>http://mcpheters.com/2012/11/26/imonitor-releases-list-of-best-consumer-publication-news-related-apps-for-ipad/#comments</comments>
		<pubDate>Mon, 26 Nov 2012 21:52:28 +0000</pubDate>
		<dc:creator>Rebecca McPheters</dc:creator>
				<category><![CDATA[Press Release]]></category>

		<guid isPermaLink="false">http://mcpheters.com/?p=701</guid>
		<description><![CDATA[McPheters &#038; Company announced today the iMonitor™ list of Best Consumer Publication &#038; News-Related Apps for iPad. The Best Apps were identified in the company's newly released The State of the App 2012.  iMonitor is the world's leading source of information on media-related tablet apps, providing global tracking and detailed evaluation of over 9000 apps from nearly 8000 publications and news outlets.  ]]></description>
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		<title>iMonitor Benchmarking</title>
		<link>http://mcpheters.com/2012/08/13/imonitor-benchmarking-2/</link>
		<comments>http://mcpheters.com/2012/08/13/imonitor-benchmarking-2/#comments</comments>
		<pubDate>Mon, 13 Aug 2012 14:50:50 +0000</pubDate>
		<dc:creator>Rebecca McPheters</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://mcpheters.com/?p=680</guid>
		<description><![CDATA[Many publishers are interested in having a context for the performance of their tablet efforts.  In response to this need, we now offering benchmarking. Here&#8217;s how it will work: Publishers provide us with their own proprietary data on distribution and performance measures by platform for a specified issue. These will include the MPA&#8217;s &#8220;commonly agreed [...]]]></description>
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		<title>What Makes A Great Newspaper App?/Best Newspaper Apps in North America</title>
		<link>http://mcpheters.com/2012/03/11/what-makes-a-great-newspaper-appbest-newspaper-apps-in-north-america/</link>
		<comments>http://mcpheters.com/2012/03/11/what-makes-a-great-newspaper-appbest-newspaper-apps-in-north-america/#comments</comments>
		<pubDate>Sun, 11 Mar 2012 15:00:44 +0000</pubDate>
		<dc:creator>Rebecca McPheters</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Special Report]]></category>

		<guid isPermaLink="false">http://mcpheters.com/?p=637</guid>
		<description><![CDATA[]]></description>
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		<title>iMonitor Releases List of Best Magazine Apps</title>
		<link>http://mcpheters.com/2012/03/05/imonitor-releases-list-of-best-magazine-apps/</link>
		<comments>http://mcpheters.com/2012/03/05/imonitor-releases-list-of-best-magazine-apps/#comments</comments>
		<pubDate>Mon, 05 Mar 2012 14:57:47 +0000</pubDate>
		<dc:creator>Rebecca McPheters</dc:creator>
				<category><![CDATA[Press Release]]></category>

		<guid isPermaLink="false">http://mcpheters.com/?p=612</guid>
		<description><![CDATA[March 5, 2012 &#8212; New York, N.Y. &#8211; McPheters &#038; Company has released the iMonitor™ List of Best Magazine Apps for iPad. The list is based on the iMonitor rating system which scores each app based on its design, functionality, and use of rich media content. The apps on this list, which come from a [...]]]></description>
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		<title>Re-imagining a Medium</title>
		<link>http://mcpheters.com/2012/03/01/re-imagining-a-medium/</link>
		<comments>http://mcpheters.com/2012/03/01/re-imagining-a-medium/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 15:00:56 +0000</pubDate>
		<dc:creator>Rebecca McPheters</dc:creator>
				<category><![CDATA[World Magazine Trends 2011-2012]]></category>

		<guid isPermaLink="false">http://mcpheters.com/?p=518</guid>
		<description><![CDATA[As appears in FIPP World Trends 2011-2012]]></description>
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		<title>Gutenberg&#8217;s Revenge at OMMA&#8217;s Tablet Revolution</title>
		<link>http://mcpheters.com/2012/02/27/gutenbergs-revenge/</link>
		<comments>http://mcpheters.com/2012/02/27/gutenbergs-revenge/#comments</comments>
		<pubDate>Mon, 27 Feb 2012 17:38:54 +0000</pubDate>
		<dc:creator>Rebecca McPheters</dc:creator>
				<category><![CDATA[Video]]></category>
		<category><![CDATA[Gutenberg]]></category>
		<category><![CDATA[Gutenberg's Revenge]]></category>
		<category><![CDATA[iPad panel]]></category>
		<category><![CDATA[McPheters & Company]]></category>
		<category><![CDATA[OMMA]]></category>
		<category><![CDATA[Rebecca McPheters]]></category>

		<guid isPermaLink="false">http://mcpheters.com/?p=588</guid>
		<description><![CDATA[Panel moderated by Rebecca McPheters at OMMA Conference: Tablet Revolution February 23, 2012 Video streaming by Ustream]]></description>
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		<title>iMonitor™ to Release Trends &amp; Best Practices in Newspaper Apps</title>
		<link>http://mcpheters.com/2012/01/19/imonitor%e2%84%a2-to-release-trends-best-practices-in-newspaper-apps/</link>
		<comments>http://mcpheters.com/2012/01/19/imonitor%e2%84%a2-to-release-trends-best-practices-in-newspaper-apps/#comments</comments>
		<pubDate>Thu, 19 Jan 2012 19:01:30 +0000</pubDate>
		<dc:creator>Rebecca McPheters</dc:creator>
				<category><![CDATA[Press Release]]></category>

		<guid isPermaLink="false">http://mcpheters.com/?p=582</guid>
		<description><![CDATA[For two years McPheters &#38; Company&#8217;s iMonitor service has provided ongoing tracking and rigorous evaluation of iPad apps of major newspapers in English-speaking and Western European countries, as well as publishers&#8217; adoption of other platforms.  The iMonitor database contains exhaustive and highly detailed current and historical data on these apps. The new report &#8220;Trends &#38; [...]]]></description>
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		<item>
		<title>Build A Better App</title>
		<link>http://mcpheters.com/2012/01/13/build-a-better-app/</link>
		<comments>http://mcpheters.com/2012/01/13/build-a-better-app/#comments</comments>
		<pubDate>Fri, 13 Jan 2012 16:15:52 +0000</pubDate>
		<dc:creator>Rebecca McPheters</dc:creator>
				<category><![CDATA[Ad Age MediaWorks Viewpoint]]></category>

		<guid isPermaLink="false">http://mcpheters.com/?p=543</guid>
		<description><![CDATA[As appeared in Ad Age Mediaworks By Rebecca McPheters, CEO of McPheters &#038; Company While it is still early in the migration process, iPads and other tablets appear to be a very good thing for the publishing industry, allowing publishers to monetize their content while avoiding the production and distribution costs associated with traditional print [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>iMonitor™ List of Best European Magazine &amp; Newspaper Apps</title>
		<link>http://mcpheters.com/2011/12/20/imonitor%e2%84%a2-list-of-best-european-magazine-newspaper-apps/</link>
		<comments>http://mcpheters.com/2011/12/20/imonitor%e2%84%a2-list-of-best-european-magazine-newspaper-apps/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 14:53:57 +0000</pubDate>
		<dc:creator>Rebecca McPheters</dc:creator>
				<category><![CDATA[Press Release]]></category>
		<category><![CDATA[Magazine apps]]></category>
		<category><![CDATA[Newspaper apps]]></category>
		<category><![CDATA[Top 10]]></category>
		<category><![CDATA[Top 10 Apps]]></category>

		<guid isPermaLink="false">http://mcpheters.com/?p=502</guid>
		<description><![CDATA[December 20, 2011 &#8212; New York, N.Y. McPheters &#38; Company announced today the iMonitor™ list of Best European Magazine &#38; Newspaper Apps. The company&#8217;s iMonitor service is currently providing detailed evaluation and global tracking of about 3700 apps that are related to magazines and newspapers or which fall into the &#8220;other news&#8221; category. According to McPheters &#38; [...]]]></description>
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		<item>
		<title>On the iPad, as Elsewhere, Quality Matters</title>
		<link>http://mcpheters.com/2011/12/05/on-the-ipad-as-elsewhere-quality-matters/</link>
		<comments>http://mcpheters.com/2011/12/05/on-the-ipad-as-elsewhere-quality-matters/#comments</comments>
		<pubDate>Mon, 05 Dec 2011 16:07:32 +0000</pubDate>
		<dc:creator>Rebecca McPheters</dc:creator>
				<category><![CDATA[Media Industry Newsletter]]></category>

		<guid isPermaLink="false">http://mcpheters.com/?p=535</guid>
		<description><![CDATA[As appeared in Media Industry Newsletter on December 5th 2011 By Rebecca McPheters; Founder &#038; CEO, McPheters &#038; Company Recently one of the major topics within the publishing community has been whether enhancements to the reader experience – such as those supported by the iPad – are worth the time, effort and resources they require, [...]]]></description>
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