iMonitor Benchmarking

Posted on: August 13th, 2012

Many publishers are interested in having a context for the performance of their tablet efforts.  In response to this need, we now offering benchmarking. Here’s how it will work:

  • Publishers provide us with their own proprietary data on distribution and performance measures by platform for a specified issue. These will include the MPA’s “commonly agreed upon metrics” plus several others that we think will be of mutual interest.
  • We will aggregate the data across multiple titles and publishing companies and use it to establish norms.
  • Participating publishers will receive a summary of overall findings, plus feedback on how each of their titles compare to our norms.  For genres for which participation represents at least three companies, we will also provide indices related to the individual category.
  • Title and company specific data will be completely confidential and covered by NDAs.

Cost of participation is modest and is based on the number of apps published.

File download: Benchmarking: Requested Information

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