March 5, 2012 — New York, N.Y. – McPheters & Company has released the iMonitor™ List of Best Magazine Apps for iPad. The list is based on the iMonitor rating system which scores each app based on its design, functionality, and use of rich media content. The apps on this list, which come from a variety of countries, companies, and developers, score in the top percentile of the more than 5000 apps evaluated by iMonitor since its inception in 2010. The list is included in the lead article of the latest issue of FIPP’s Magazine World, released today. Since the original list was submitted, there have been minor changes including the recent additions of National Geographic Magazine and Newsweek.
According to CEO Rebecca McPheters: “As the number of magazine apps has exploded, the bar for outstanding performance has constantly evolved. These apps are each doing an outstanding job of fully-leveraging the iPad’s capabilities to enhance the user experience and expand upon the services traditionally offered to readers by printed publications.”
About McPheters & Company and iMonitor:
McPheters & Company is a consulting and research company which works with major media companies and advertising agencies in the areas of strategic planning, media research, and accountability metrics. Much of their work relates to the expansion of traditional media brands across evolving platforms. The company’s iMonitor service was launched in early 2010. It provides global tracking and detailed evaluation of media-related apps. The iMonitor database contains more than 100 metrics on each of the apps evaluated, which represent more than 70 countries. iMonitor is used by leading content providers, ad agencies, and developers to stay abreast of trends and best practices in app development and associatedbusiness models, as well as to assess competitive performance and document app quality.
McPheters & Company