iMonitor™ Releases List of Best Publication Apps
April 5, 2011 – New York, N.Y. McPheters & Company announced its updated list of Best Publication Apps. The company’s iMonitor™ service is currently providing detailed evaluation and global tracking of 1600 media-related iPad apps from more than 50 countries.
According to company president Rebecca McPheters, “Tremendous innovation and evolution have occurred in app development since we started tracking tablet apps a year ago. These apps represent the best of breed and score in the top 2% of all apps we have evaluated in the last year. They are not only well designed, but they offer substantial enhancement to the consumer experience compared to both print and web versions.”
| Publication Title | Country | Publisher | App Percentile | App Rating |
| El País | Spain | Ediciones El Pais | 100% | 14.5 |
| Focus Magazine | UK | BBC Worldwide | 100% | 14.5 |
| CHIP | Germany | Hubert Burda Media | 99% | 14 |
| Project Magazine | UK | Virgin Group | 99% | 14 |
| Story Magazin | Hungary | Sanoma Magazines | 99% | 14 |
| Sunday Times of London | UK | News Corp. | 99% | 14 |
| T3 | UK | Future Publishing Ltd | 99% | 14 |
| USA TODAY for iPad | USA | Gannett Company | 99% | 14 |
| Andaman 365º | Thailand | Sirimedia Co., Ltd | 98% | 13.5 |
| FOOD & WINE | USA | American Express Publishing Corporation | 98% | 13.5 |
| Frankfurter Rundschau | Germany | Mediengruppe M. DuMont Schauberg GmbH & Co. KG | 98% | 13.5 |
| Golf Digest Magazine | USA | Condé Nast | 98% | 13.5 |
| Gourmet Traveller | Australia | ACP Magazines Limited | 98% | 13.5 |
| iMAG | Spain | iMAG | 98% | 13.5 |
| Intelligent Life | USA | The Economist Group | 98% | 13.5 |
| Popular Mechanics Magazine | USA | Hearst Communications, Inc. | 98% | 13.5 |
| Runner’s World Magazine | USA | Rodale Inc. | 98% | 13.5 |
| Schweizer Illustrierte | Switzerland | Ringier AG | 98% | 13.5 |
| The Wall Street Journal | USA | News Corp. | 98% | 13.5 |
| The Washington Post for iPad | USA | The Washington Post Company | 98% | 13.5 |
| Weekend Magazin | Austria | Mediengruppe Lengauer + Partner | 98% | 13.5 |
| ZEIT ONLINE plus | Germany | Holtzbrinck Publishing Group | 98% | 13.5 |
© 2011 McPheters & Company. All Rights Reserved.
The list is based on the iMonitor rating system which scores each app based on its design, functionality, and use of rich content. Each variable is evaluated on a five-point scale and rolled up into a single App Rating with a maximum potential value of 15.
About McPheters & Company:
McPheters & Company is a consulting and research company which works with major media companies and advertising agencies in the areas of strategic planning, media research, and accountability metrics. Much of their work relates to the expansion of traditional media brands across evolving platforms.
