Just Enough, Not Too Much…

The principal value magazines and newspapers deliver to their readers is edited content; i.e. content that efficiently conveys information which is both important and pertinent to the reader.  The advent of apps has eliminated the constraints of book size and paging limitations.  As a result, we are seeing a trend towards too much information – in terms of both editorial and advertising content.  While the concept of “bonus content” is sound, such content needs to be rigorously vetted to ensure that it is consistent with the overall quality standards of the publication.  It must be clear that it will enhance the reading experience without overwhelming the reader.  Our advice?  When in doubt, leave it out!