McPheters & Company specializes in strategic planning and research for brands and for companies in media-related fields, including media owners, advertisers, and ad agencies. The company develops business strategies to enhance both long and short-term profitability. Much of its work is focused on enhancing and documenting the advertising value produced by media brands across multiple platforms.
iMonitor™
In June, McPheters & Company launched a service to monitor products delivered via the iPad and other tablets, with special emphasis on publishers’ applications and applications in related categories with which publishers’ applications will compete. The goal of the service will be not only to track key metrics relating to the apps available, but to identify best practice as it emerges – in terms of pricing, features, navigability and business models. |
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AudienceLab®
AudienceLab® Study of Publication Purchase, which will be undertaken in January 2011, will explore how publications are purchased and consumed across all platforms and will take an in-depth look at relationships between newsstand sales, traditional subscriptions, and digital purchase. In addition to providing purchase information previously unavailable, it will allow us to establish a baseline against which to measure future changes. |
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strategic
planning
McPheters & Company works with clients to identify their goals and objectives, and the actions necessary to attain them. |
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AdWorks™
AdWorks™ provides comparable measures of advertising effectiveness across multiple media and provides an excellent tool for identifying best practice in regard to Internet ad placement. |
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research and
research outsourcing
McPheters & Company handles the design, implementation, and analysis of a wide range of market research projects in both the consumer and B2B areas. |
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advertising
effectiveness
We work with media owners and advertisers to document the extent to which advertising reaches consumers who are appropriate, engaged and responsive. |
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audience
management
Few variables affect the economics of a medium to the same extent as the size and quality of its measured audience. |
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