Welcome to McPheters & Company

McPheters & Company specializes in strategic planning and research for brands and for companies in media-related fields, including media owners, advertisers, and ad agencies. The company develops business strategies to enhance both long and short-term profitability. Much of its work is focused on enhancing and documenting the advertising value produced by media brands across multiple platforms.

iMonitor™

iPad

iMonitor™ is currently tracking more than 9000 apps from over 80 countries.

In June of 2010, McPheters & Company launched a service to provide global monitoring and detailed evaluations of products delivered via the iPad and other tablets, with special emphasis on publishers’ applications and applications in related categories with which publishers’ applications will compete. The service is committed to not only tracking key metrics relating to the apps available, but to identifying best practice as it emerges – in terms of pricing, features, navigability and business models.

iMonitor™ Benchmarking

Many publishers are interested in having a context for the performance of their tablet efforts.  In response to this need, we now offering benchmarking. Here’s how it will work:

  • Publishers provide us with their own proprietary data on distribution and performance measures by platform for a specified issue. These will include the MPA’s “commonly agreed upon metrics” plus several others that we think will be of mutual interest.

Audience
Management

Few variables affect the economics of a medium to the same extent as the size and quality of its measured audience.

Strategic Planning

Strategy

McPheters & Company works with clients to identify their goals and objectives, and the actions necessary to attain them.

Research and
Research Outsourcing

McPheters & Company handles the design, implementation, and analysis of a wide range of market research projects in both the consumer and B2B areas.

Advertising
Effectiveness

We work with media owners and advertisers to document the extent to which advertising reaches consumers who are appropriate, engaged and responsive.