Welcome to McPheters & Company

McPheters & Company specializes in strategic planning and research for brands and for companies in media-related fields, including media owners, advertisers, and ad agencies. The company develops business strategies to enhance both long and short-term profitability. Much of its work is focused on enhancing and documenting the advertising value produced by media brands across multiple platforms.

iMonitor™

iPad

iMonitor™ is currently tracking more than 3700 apps from over 60 countries.

In June of 2010, McPheters & Company launched a service to provide global monitoring and detailed evaluations of products delivered via the iPad and other tablets, with special emphasis on publishers’ applications and applications in related categories with which publishers’ applications will compete. The service is committed to not only tracking key metrics relating to the apps available, but to identifying best practice as it emerges – in terms of pricing, features, navigability and business models.

iMonitor™ Certified

iMonitor™ Certification allows publishers to receive a thorough assessment of the quality of each individual app and, if certification is granted, use it to document app quality to consumers and advertisers. iMonitor Certification indicates that an app is free of malfunctions and is in the top 20% of all apps evaluated. Additionally, iMonitor Certified apps are awarded stars based on the iMonitor rating system.

AudienceLab® study of magazine & newspaper purchase

AudienceLab® Study of Magazine & Newspaper Purchase, which will be undertaken in January 2011, will explore how publications are purchased and consumed across all platforms and will take an in-depth look at relationships between newsstand sales, traditional subscriptions, and digital purchase. In addition to providing purchase information previously unavailable, it will allow us to establish a baseline against which to measure future changes.

Strategic Planning

Strategy

McPheters & Company works with clients to identify their goals and objectives, and the actions necessary to attain them.

Research and
Research Outsourcing

McPheters & Company handles the design, implementation, and analysis of a wide range of market research projects in both the consumer and B2B areas.

AdWorks™

AdWorks™ provides comparable measures of advertising effectiveness across multiple media and provides an excellent tool for identifying best practice in regard to Internet ad placement.

Audience
Management

Few variables affect the economics of a medium to the same extent as the size and quality of its measured audience.

Advertising
Effectiveness

We work with media owners and advertisers to document the extent to which advertising reaches consumers who are appropriate, engaged and responsive.